by Jimmy Smith | Feb 9, 2010
I recently put together a report on the top reasons why people visit LDS.org. I thought the answer might interest a wider audience, so here you go. Methodology: I tried to base the rankings on events, or instances of an action happening, though I must admit, in some...
by Jimmy Smith | Jun 26, 2009
People change religions early and often. That is a conclusion from a recently published report regarding American’s religious affiliation changes from The Pew Forum on Religion and Public Life. In reading the report, I saw some things that I think may help...
by Jimmy Smith | Apr 1, 2009
I read an eye-opening study over the weekend on video consumption conducted by the Nielsen company’s Council for Research Excellence (CRE). The study was shocking to me because of the strong position traditional television still has, even among the youngest...
by Jimmy Smith | Mar 11, 2009
In February 2008, it was reported that comScore ranked Women’s Communities as the fastest growing category of sites on the Internet, growing 35% from Dec 06 to Dec 07. Below is a list of the top Web sites, at that time, in that category: comScore MediaMetrix...
by Jimmy Smith | Feb 10, 2009
From the title of this post, it might sound like it I’m talking about a horror movie or a sci-fi thriller, but what I’m talking about is actually a very real threat. I recently read an article called The Zombie On Your Desk by Daniel Suarez where he...
by Jimmy Smith | Jan 26, 2009
“We hope that every young man earns the Duty to God Award.” That is a statement by the First Presidency on page one of the Guidebook for Parents and Leaders of Youth. They further stated that the Duty to God program will help our young men “prepare for...
by Jimmy Smith | Jan 22, 2009
Note: The Gospel Art Picture Kit has now been replaced by the Gospel Art Book available online and in print. Learn more about the Gospel Art Book. You can still find the images from the Gospel Art Picture Kit online. The pictures are organized by category. Click on...
by Jimmy Smith | Jan 15, 2009
I happened today across a Web site called Tagga.com which provides free text messaging services. Tagga (82442 on the phone keypad) allows you to create text messaging campaigns so that when people text in a keyword, they will be texted back with additional...
by Jimmy Smith | Dec 23, 2008
I was recently looking at some research that discussed how men and women use the Internet. According to the Pew Internet and American Life Project report, How Women and Men Use the Internet, men and women use the Internet equally to do many activities, but there are...
by Jimmy Smith | Dec 19, 2008
I’ve been thinking about the audience of this blog. Whether you are a public speaker, author, or Web site developer, it’s a good idea to know your audience. I know our intended audience is LDS parents and youth, but without some research, I don’t...
by Jimmy Smith | Nov 30, 2008
I was reading some internal Church research recently regarding challenges most bishops face. One that caught my attention was that many bishops struggle to truly know their ward members. I don’t doubt this is true, but the statement did concern me in the context...
by Jimmy Smith | Nov 18, 2008
Web users, in general, want fresh content, therefore it is typically the new sites or new postings on the site that get the most traffic. LDS.org is no different and, not surprisingly, traffic spikes around General Conference time as members are hungry to feast upon...
by Jimmy Smith | Nov 15, 2008
In late 2007, Reuters reported that “worldwide mobile telephone subscriptions reached 3.3 billion.” This fact has generated a lot of discussion here at the Church on its implications about how cell phones could be used to keep members and church leaders connected and...
by Jimmy Smith | Nov 3, 2008
I’d like to expand on a blog post from earlier this year by Larry Richman called What is a Wiki? As Larry explains, the nature of a wiki is to enable just about anyone to contribute an article or modify content. If you didn’t realize this and want to see...
by Jimmy Smith | Oct 18, 2008
There has been much said recently about members of the Church using the Internet to share the gospel. (see Sharing the Gospel Using the Internet By Elder M. Russell Ballard) Elder Ballard and Church Public Affairs have encouraged members to create blogs, leave...
