Following Larry’s post that blogs are hot, Googler Matt Cutts recently presented at WordCamp San Francisco 2009 and posted his slides at Straight from Google: What You Need to Know. Mr. Cutts presented some tips for optimizing a WordPress blog for Google. A few points that caught my attention:
- WordPress takes care of 80-90% of the mechanics of search engine optimization.
- Google crawls roughly in decreasing order of PageRank.
- Use categories that are also good keywords.
While there is perhaps nothing earth-shaking or new contained in his slides, it’s always good to get another blogger’s perspective on optimizing a blog for Google. Good information if you have a few minutes to scan through 50 slides or so.