Recently, Danny Sullivan posted a story that SEO Makes Front Page of Los Angeles Times. This particular story caught my eye since Larry previously blogged about The Shrinking World of Newspapers.
As evidence of this trend, the Times story It’s Web 101 for this experienced intern describes how former TV Guide magazine editor Lois Draegin lost her job and is now an unpaid intern at The Women on the Web.
“The Women on the Web,” or WOW, needed Draegin’s magazine-world wisdom, and she needed their guidance through a maze of technology that was as baffling to her as hieroglyphics. In a search for a new job in the media, she had suddenly found herself techno-challenged. She didn’t know a URL from SEO.
It wasn’t until she was teamed up with Randi Bernfeld at WOW that she understood the obsession with terms such as search engine optimization (a method to increase traffic to a website) or used Google Trends to pick story topics and write a uniform resource locater (Web address).
. . . she hadn’t bothered to learn such skills as writing tags and URLs because she was paid to think globally about the direction of her magazine. Now she had to think globally not only about each topic but about every word she wrote in the URL, headline, subhead, tag and links in the story.
Everything had to be crafted to draw readers.
“It’s really a challenge to do all of that at once,” Draegin said.
As Mr. Sullivan said:
As part of her new job, she’s discovered that how people search — and maintaining a search friendly web site — is an essential part of the content process.
Nice . Just wanted to add some points here that may be helpful for those looking out for professional SEO services. There are tons of SEO companies offering different SEO packages and solutions at highly competitive rates. However, when looking our for these services, its important to not only look at the affordability factor but also what is unique about their SEO service and what differentiates them from other companies.
While choosing an SEO company its equally important to analyze the SEO company’s website in terms of their Rankings, Yahoo links, Google index, Alexa ranking and similar such factors which indicates the company’s expertise in the field of SEO. So make sure you are doing enough research and smart work before investing your advertising spend.
Along with the above suggestions, I would also throw in the need of understanding social media and web 2.0 functionality. As we all know, social media is huge right now, and I have seen higher site ranks with better SEM (marketing) then SEO. Leveraging the power of free organic backlinks through social media tools can work wonders. Just my 2 pennies rubbed together 😉
Agree to what Dawid Ryba has said and that seo needs people that have basic knowledge of the field so that they don’t have further issues and such experiences occur with some people but then its like a learning experience and then life goes on.