Blogs are mainstream media. About 30 million US Internet users (14% of the Internet population) have a blog they update at least once a month. That number is expected to grow by 25% in 4 years.
Even more important than the number of bloggers, is the number of blog readers. eMarketer estimates that this year, 96.6 million US Internet users will read a blog at least once per month. By 2013, 128.2 million people, or 58% of all US Internet users, will do the same.
Blog sites now touch tens of millions of people in the US.
Blogging is more than just posting family pictures, dishing on your favorite things, or a soapbox for you to stand on and spill your heart out. ~Richard Holzapfel rsc.byu.edu/blog