A recent study by the Pew Research Center provides insight on the public perception of Mormonism. A few highlights from that study:

51% have “little or no awareness of the precepts and practices of Mormonism.”

Only 53% of the public have a favorable view of Mormons. 31% of those who express favorable opinions cite personal experience as the biggest influence on their opinions, but a fairly large proportion of those with negative opinions of Mormons (23%) also point to their personal experiences as being most influential.

Only 52% of the public believes Mormons are Christians. (Among white evangelicals, only 40% believe we are Christians.)
One-word impressions of the Mormon religion in a survey of 1,461 people:

  • 75 mentioned polygamy/bigamy
  • 74 mentioned family/family values
  • 57 mentioned cult
  • 40 mentioned different
  • 34 mentioned dedicated
  • 32 mentioned devout/devoted
  • 31 mentioned good
  • 27 mentioned strict
  • 25 mentioned faith/faithful

Summary of these impressions:

  • 23% positive (family, dedicated, devout)
  • 27% negative (polygamy, bigamy, cult)
  • 19% neutral (different, strict)

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