For the last several conferences, I have shown wordles (word clouds) of the text from general conference, which show the frequency of use of words (except words like it, the, and and). Frequency of use determines the word size.
Below is a wordle showing an analysis of text from all the talks from the April 2012 general conference. Other styles of this Wordle can be found here, courtesy of Connor Boyack.
See wordles from previous LDS general conferences.
So church is right up there with Christ and God?
Check out “Converted to His Gospel through His Church” by Donald L. Hallstrom, Saturday morning session (4th talk) – might provide somewhat of an explanation.
http://www.lds.org/general-conference/2012/04/converted-to-his-gospel-through-his-church?lang=eng