In May 2009, Facebook became the most popular US social networking site, just barely surpassing MySpace’s number of unique visitors.

Facebook now allows you to choose a username for your user page. For example, rather than the Web address (URL)being a randomly-assigned number like “id=592952074,” it can now be a name  of your choosing, like facebook.com/larry.richman

This makes it much easier to share with others your profile or some other Facebook page in a more personal way. It also adds authenticity and helps create a trusted environment because the identity of the people and things on Facebook will be more clear.

While the Church is still developing a strategy on how to use Facebook appropriately, preliminary pages have been created for the following:

  • The Church of Jesus Christ of Latter-day Saints on Facebook
  • LDS Newsroom (facebook.com/LDSNewsroom)
  • Liahona magazine (facebook.com/liahona.magazine)
  • Ensign magazine (facebook.com/ensign.magazine)
  • New Era magazine (facebook.com/newera.magazine)
  • Friend magazine (facebook.com/friend.magazine)

You’ll notice that we’ve establish an easy username for each page, except for the main Church page. That will be set up once Facebook provides instructions to us and releases the names reserved around trademarks, such as “Mormon.”

To claim your own username (sometimes called “vanity URL”), visit facebook.com/username. Usernames can only contain romanized letters, numbers, and periods–no hypens or underscores. Think carefully about the username you choose. Once it’s been selected, you won’t be able to change or transfer it.

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