Don’t Forget Traditional Media

Those of us who focus our attention to the Internet shouldn’t forget the value of traditional media. Lexis-Nexis reports that during major national events, consumers turn first to TV, radio, and print. According to their study, half of the respondents said they would use network TV during a news event and 42% would turn on the radio. One-quarter would visit a Web site and 6% would visit some form of online user-generated content such as a blog or chat group.