by Larry Richman | Jan 11, 2008
Many Web sites are missing the boat with search engine optimization by focusing primarily on the home page. Key pages of content also need to be optimized, especially when site visitors may jump directly to those pages without going through the home page. Many...
by Larry Richman | Dec 27, 2007
One way to run an effective multichannel messaging campaign is to create a microsite—a centralized site with a unique and easy-to-remember URL. This can be a stand-alone site or part of a larger Web site. The purpose of a microsite is to attract specific audiences and...
by Larry Richman | Dec 22, 2007
One of the best ways to get your site or blog listed on page one at any search engine is to have a substantial number of inbound and outbound links. So, how do you get those links? First and foremost, make sure your site has useful, interesting, up-to-date content...
by Larry Richman | Dec 15, 2007
Elder M. Russell Ballard urged graduating students at Brigham Young University-Hawaii today to use the Internet, blogs, and other forms of new media to contribute to a national conversation about The Church of Jesus Christ of Latter-day Saints. Elder Ballard asked the...
by Larry Richman | Dec 7, 2007
How usable and memorable is your site’s web address (URL)? When you tell people about your URL to get them to go to your website, it is typically a small space at the end of a brochure, a single line in a magazine article, or a few words on screen for a few...
by Larry Richman | Nov 29, 2007
The term user is way over used. Who is a user anyway? One who abuses drugs? A selfish person who takes advantages of others? I’m surprised at how many people are commenting lately on eradicating the word user and just calling people what they are: people. Sometimes it...
by Larry Richman | Nov 26, 2007
Getting on page one is more important than ever. Make sure you target keywords that will get you on page one. Many people will find your Web site by searching, using public search engines like Google and Yahoo! If you want people to find your content, how good do your...
by Larry Richman | Nov 19, 2007
Leading design firms often use personas when developing consumer hardware and software products and information-intensive Web sites. A good overview of how to use personas can be found in Alison Head’s article “Personas: Setting the Stage for Building...
by Larry Richman | Oct 26, 2007
The religion known in the past 30 years for its cutting-edge public service ads on the family has now redefined ways to share its message in “Truth Restored,” a major multimedia campaign. The ads from the Church of Jesus Christ of Latter-day Saints (the...
by Larry Richman | Oct 23, 2007
The More Good Foundation has announced a partnership with Dr. Richard Holzapfel (a BYU professor of Church History and Doctrine and a prolific author) to create the #1 Web site about Jesus Christ at Christ.org. (Until the site is built, they are redirecting traffic to...
by Larry Richman | Oct 22, 2007
We previously announced that the Encyclopedia of Mormonism is available online at encyclopediaofmormonism.byu.edu. This week’s Church News had a good article about it. Below is the text from that article: BYU puts massive Encyclopedia of Mormonism online in...
by Larry Richman | Oct 17, 2007
We encourage you to try test podcasts of general conference and give us your feedback. The audio link is http://feeds.lds.org/ldsgccomplete_eng and the video is http://feeds.lds.org/ldsgccomplete_eng_mp4. You can also subscribe via iTunes by clicking Advanced >...
by Larry Richman | Oct 16, 2007
Audio files of the Spanish and Portuguese scriptures are now available in MP3 format on the Church’s Web site at ChurchofJesusChrist.org/audio. They are available as zip files for download. Within a few weeks, they will also be posted as individual MP3 files that can...
by Larry Richman | Oct 15, 2007
The proceedings of the 177th Semiannual General Conference are available on LDS.org in many formats and languages. In English, online text is available, as well as audio and video files in various formats (MP3, Windows Media 8, Windows Media 9, and QuickTime) for all...
by Larry Richman | Oct 6, 2007
Church Public Affairs now has a presence on YouTube. Eight videos of Elder Ballard answering common questions about Mormonism were first posted on the Church’s Newsroom site, then posted on the new YouTube channel: Elder Ballard answers questions like these: Are...
